Avatar (2009)

With the re-release of James Cameron's Avatar (2009), cinema goers are being offered another chance to experience the enchanting world of Pandora. This begs the question: why again? An easy answer would be money, with Avatar becoming the highest grossing film ever (overtaking Cameron's 1997 blockbuster Titanic), however, the answer can more likely be found within the changes Cameron has made to the cinema experience.

With the plentiful supply of 3D films emerging in cinemas this year, such as The Hole 3D, Pirana 3D, and Clash of the Titans, the trail can easily be linked to Avatar's release, and massive success, earlier this year. The added dimension to the cinematic experience has created a new wave of excitement within the industry, and has ushered in a new age of film production. Three dimensional films are not new, and have existed within theme parks and other movie outlets for years, however, Cameron's exceptional artistry has been able to provide more than just the odd jump-out-of-your-seat scare. Avatar uses 3D to subtley enhance the visual experience of viewers, whilts maintaing a credible and authentic production.

The movie itself is excellent on a number of levels, including outstanding effects, brilliant directing, and imagery that will stay with you long after you leave the cinema. Critics have highlighted a few flaws within the film, such as a more than simplistic plot, and several shaky performances, however, the numbers speak for themselves.

The history books will remember Cameron's influence on the movie industry with Avatar, and it is clear why it should be re-released at cinemas. The year 2010 is undoubtedly Cameron's.